Agencies Should Budget for Review, Not Just Launch
Opinion: the launch party is not the expensive part. The month after, when the plugin update lands, is.
by Alex Harlan·July 20, 2026·0 Comments
SOWs that end on launch day train clients to call you in a panic. A review retainer is how you stay a studio instead of an emergency plumber.
If you cannot sell the month after, you cannot sell the work. You can only sell a screenshot.
