Performance Is an Editorial Problem
Opinion: the heaviest thing on most WordPress homepages is not PHP. It is a carousel of stories nobody edited for the field.
by Alex Harlan·May 23, 2026·0 Comments
We buy cache plugins to survive 12 hero videos and an autoplay carousel. That is not engineering. That is refusing to cut.
Editors choose weight every time they add a third related-posts widget. Treat performance like headline length: a constraint that makes the work better.
The fastest theme cannot save a page that is afraid to stop talking.
